Alright, so you are sure that a music blog is what you need. Now what?
You will be surprised to discover that things are not as complicated or scary as they may seem. Starting a blog in our days is more than possible with WordPress being extremely popular. Moreover, if you already have a website, you can simply make a separate page dedicated to your articles.
In any case, here is a step-by-step guide to creating your musician blog:
1. Define Your Goals
First things first, think about what goals you are pursuing with your blog. Are you trying to get more exposure and it will serve as a supporting platform to your main ones? Or are you planning for it to become your ultimate career starter? Maybe there are some other goals you have in mind, or maybe you just want to keep one for fun. In any case, you must know for sure what these aims are and keep them in mind to do everything to reach them.
2. Choose Your Format
Depending on your goals, your format may vary. As mentioned earlier, if you make your blog more personal, you will be able to strengthen your relationship with your fanbase. But if you decide to write about anything and everything and give expertise on certain things, it will attract new audiences. You must carefully think of what will work for you better, but if you don’t know yet, you can experiment at first and then settle down for one thing or the other.
3. Create A Posting Schedule
The quality of your posts and the regularity with which you post will largely influence the success of your blog. You should plan at least a week or two ahead in order to always know what you are writing about today, tomorrow, or next Monday. It is also a good idea to choose different types of articles to write, such as how-to’s, top’s, and so on. You can have a news article every Sunday or randomly post short articles about the current news with your short commentary on the matter. It’s all up to you.
4. Build A Team
This is an optional step which can be done in the future (when you get enough traffic), but you may still want to consider doing right now. A team is good for varying the type of content you post and for having different opinions on your blog. Besides, if your workload becomes unbearable, you can always let your teammates take up a part of it.
5. Connect Your Other Platforms
If you already have a presence on other platforms, especially social media, make sure to add links to them on your blog or site. You can create a separate page for this and also include your email for contacting you.
6. Start Posting
Now that you are all set, you can start posting content. Keep to the plan and don’t forget to post regularly. Monitor what performs better and constantly collect feedback to know what you should write about next. Remember to always provide your readers with original and high-quality content to keep them engaged and attract more audiences.
The last and perhaps the most important step is to advertise your blog. Unfortunately, you have very few chances of getting noticed from the very beginning if you don’t advertise yourself. You can promote your blog on your social media, submit guest posts to other sites or blogs and get backlinks to your blog, or even collaborate with an influencer to have them promote you. Or you can just stick to traditional online advertising with ads in different forms.
In case you missed it, check out the first part of this three-part series Musician Blogging 101: The Benefits of Music Blogging and stop back next month for the third part in the series, Musician Blogging 101: Where to Find Inspiration.