UNICEF presented their new initiative to the UN General Assembly last Monday to raise awareness for all the children around the world who lack basic human rights. The UNICEF #IMAGINE campaign is centered around a celebrity filled video directed by Emmy award-wining director/producer Michael Jurkovac.
The video features celebrities like David Guetta, Katy Perry, Seth Green, and many others all singing along to Jon Lennon’s “Imagine.” The unique and festinating aspect of this campaign is the tied in social element. It encourages people to download the TouchCast iPad app to record their own version of “Imagine.”
The app allows people to see where people are from who have added their own version. The app will automatically insert the users’ part into the campaign’s video. People are also encouraged to share the video on social media using the hashtags #IMAGINE and #EveryVoiceCounts.
All the videos that are shared will be incorporated into the new version of “Imagine” produced by David Guetta. It will be released on iTunes on New Years Eve 2014.
Watch the Celebrity version below and give us your thoughts on the idea. Do you think this is a good way to connect people while simultaneously spreading an important message