New Partnership Helps Struggling Musicians

Sweet Relief Musicians Fund is proud to announce a new partnership with Acoustik Attak, maker of the innovative 3D Attak and Ambush guitar picks. The arrangement gives Sweet Relief donors a 25% discount on the just-released products with the option to donate to Sweet Relief during check out. Even better, 25% of the sale goes straight to Sweet Relief to support our mission to give financial assistance to artists and music industry workers struggling to make ends meet, including those affected by COVID-19.


Accoustik Attak’s slogan is “Sound Meets Science”

Accoustik Attak’s slogan is “Sound Meets Science” and its guitar and bass picks feature patented sets of ridges, bumps, and diamonds on the tips which create multiple strikes in rapid succession on the strings, enhanced harmonics, and more depth to your sound. The company was founded by two musicians and entrepreneurs, Michael DePietro and Mark Labbe, who studied the history of picks, their patents, and worked through hundreds of 3D printed prototypes before finding the right configurations and materials. The test team of professional guitarists and producers (which included Brian Goss, Keith Dover, Ed Grossman and Grammy award-winning sound engineer Jason Mariani) said that beyond creating a simple effect, the multiple strikes on the strings gave a new, sonic dimension to their actual playing.

“Once we received an overwhelmingly positive response from the test group of professionals, we knew making picks could be meaningful and that it was the right time for the first significant change to picks in many years,” said DePietro. “Now with Sweet Relief, we can do something meaningful in a different way, by helping raise funds for those who need assistance in the music community.”

Sweet Relief, founded by singer-songwriter Victoria Williams in 1993, counts hundreds of iconic artists and musicians among its supporters. Some of the most important live music promoters, instrument makers and stores support the 501 c3 charity as well. All of whom have come together to help support thousands of artists and music industry professionals since inception.

“We’re excited to partner with Acoustik Attak, these guys are true music lovers and they’ve created something very special with their genius guitar picks,” said Aric Steinberg, EVP of Artist Relations & Development. “We’re grateful to be included in this campaign to help even more artists and music industry professionals who are in desperate financial need due to illness, injury or COVID-19 related job loss.”

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