How to Build an Effective Digital Press Kit for Your Music

press kit

To make it easier for venue bookers, festival programmers, and media to find the information they need, the best thing you can do is create a Press Kit section on your website.

Having a dedicated digital press kit on your website allows industry and media, or potential clients, to get a snapshot of your music and achievements, all on one page.

Here are the essential elements you should include in your digital press kit:

  1. Your Bio

First thing to have in your digital press kit is your official bio. It should be written in the third person, which will allow venues, festivals, and media to easily copy & paste text as they need. It’s also a good idea to have different versions of your bio available, including full-length, medium, short, and an elevator pitch.

  1. Photos

Next, you should include some images. This is where you would put your official promo photos and album covers. Providing lots of options here is key. Be sure to include high-resolution downloads, vertical and horizontal options, as well as black & white versions.

  1. Music & Video

For music and video, the most important thing to do is put your best foot forward. Feature your latest single and embed your most popular video. Don’t worry about including all of your albums or videos. If they want more, they can go to the Music or Video pages on your website. Your press kit is to show off your best and newest work.

  1. Articles & Reviews

Seeing as this is your press kit, you should of course include some press! Provide links to any interviews, reviews, and features you’ve had. You don’t need to include the entire article on the page. Pull the best quote or feature the headline, then provide a link to the article/review.

  1. Contact Information

Finally, be sure to include detailed contact information in your press kit. Who should a booker contact to hire you for a gig? Where can a blogger send an email to schedule an interview? If you do all of your own booking and publicity, that’s totally fine, you can simply give a general email address for all booking and press inquiries.

Need some inspiration for building your digital press kit? Check out Website Design Inspiration: Best Electronic Press Kits (EPKs)

Dave Cool (yes, that’s his real name) is the Director of Artist & Industry Outreach at Bandzoogle. He has spoken at dozens of music conferences including SXSW, Canadian Music Week, and ASCAP EXPO and has been interviewed by The Economist, Newsweek International,, and the Financial Post for his insights on the music industry.

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