Digital streaming gives listeners throughout the world the ability to share their music more quickly and easily than ever before. A band’s new single can drop and reach a global audience on the same afternoon — connecting the world in a powerful way.
Long gone are the days when paper fliers and word-of-mouth served as a band or solo musician’s primary marketing tools. But with the over-saturation of social media platforms, how can you make technology work for you on a promotional level, without relying on a record label?