Musicians use a wide range of marketing tactics to promote their work, but email campaigns remain one of the most productive channels. Although artists tend to focus on social media like Facebook or Instagram, the fact remains that email communication drives engagement and loyalty much more than social networks.
On average, marketers earn $44 for every $1 spent on email campaigns. It’s a huge figure that shows the impact on newsletters on average subscribers, so you definitely don’t want to waste the opportunity to reach out to the fans this way.
Email marketing is a complex topic and we want to help you out with a step-by-step tutorial. Here is how to get started with email newsletters as a musician.
Build Your Mailing List
If you want a newsletter to have a true effect, you need to build a list of subscribers first. You can only do this if your website content is outstanding and visitors have a reason to subscribe. Put yourself in their position: would you sign up for a newsletter if you don’t expect top-notch content in return? Probably not.
Your job is to offer incentives for subscriptions. Incentives come in the form of lead magnets such as free song samples, behind the scene photos, wallpapers, album discounts, and so on. Use anything that your fans may consider interesting enough to subscribe and consume newsletter content on a regular basis.
Write Amazing Subject Lines
Do you know that 35% of email recipients open emails based on the subject line alone? A subject line is the first thing your subscribers will see, so you absolutely have to write kickass copies that will encourage your followers to read the message.
How can you create outstanding email headlines? There is no secret formula that works in all cases because it depends on your style, genre, and audience preferences. However, there are a few suggestions that should work well in every situation:
- Personalize subject lines: Show that you care for each fan. Address them by their names and prove that you treat them like real persons.
- Pay attention to their needs: Don’t make a subject line all about yourself. Instead, focus on their needs by pointing out details that they want to see.
Create Quality Content
Grabbing the attention of your subscribers is only the beginning. Once they’ve opened your newsletter, they want to see standout content which offers some real value.
Perhaps you could write about the forthcoming tour. Share your excitement and discuss the band’s expectations. It’s an excellent tactic to boost interest in your live events and inspire subscribers to engage.
Keep in mind, however, that your newsletter also has to be well-structured. A copy must have a clear introduction, body, and conclusion. Besides that, you should use enough whitespace to divide different units. Of course, it would be great to add a few images to make the content even more appealing.
Add One Call To Action
The purpose of a newsletter is to invite people to engage and take a specific action based on your recommendations. This is why every email you send must contain one very straightforward call to action (CTA).
Jake Salomon, the author of Edu Birdie reviews, claims that it’s never a good idea to mix CTAs and offer multiple choices: “It can make subscribers confused and they will likely end up making no moves at all. Instead, concentrate on one thing that you consider most important at a given moment.”
There are many options here, so make sure to find the best solution. Some of the frequently used ideas are to:
- Invite subscribers to attend your next show
- Ask people to follow you on social media
- Encourage them to buy branded merchandise
- Invite them to download your music
Keep It Consistent
The next advice on our list is to keep your email newsletters consistent. It’s a key feature because one or two amazing newsletters are not enough to keep the audience engaged in the long run. A study even shows that almost 50% of users would like to receive promotional emails every week.
If you follow this pattern, you are able to evoke the feeling of curiosity and anticipation. Subscribers will be waiting for your message and immediately open it to see the big news. Therefore, we recommend you to create a content calendar and follow the schedule long-term.
Use the Best Tools
A great thing about email marketing is that it offers you a wide range of automation tools, so you don’t have to do all the work single-handedly. It’s not possible to discuss every platform in this post, but we will mention the best tools here:
- Constant Contact: It’s a professional email automation platform that works well for all types of campaigns.
- MailChimp: This platform is comprehensive but still user-friendly. You don’t have to be an email marketing guru to learn how to use it.
- Essay writing services: A professional content creation agency can help you with newsletter copywriting.
- Best essay writing service Australia: If you are looking for experts in the Australian music market, check out this content writing team.
- Grammarly: Sending emails without proofreading is not recommended, but Grammarly can make the editing process quick and effortless.
Analyze Content Performance
The last advice is to constantly analyze content performance in order to learn which topics boost user interest and which ones fail to deliver. That way, you can gradually improve newsletters by adding interesting features and removing details that proved to be malfunctioning.
Email marketing is a great way to approach your fans and build long-term relationships. However, it takes a solid strategy to make your email newsletters productive. In this post, we showed you seven steps to get started with email newsletters as a musician. Keep our tips in mind and don’t hesitate to use them – they have the potential to earn you an army of new followers!