Musicians who rely on their music alone to share a message face an uphill battle. Those who blog get a better chance to share their music with the world. For example, the Pitchfork independent music blog has 240,000 readers each day. Up to 1.5 million individuals visit the blog each month.
Instead of relying on others to blog about their music, musicians should start their own blogs. Getting the word out about the music should be a proactive process. Here’s why:
Attract new listeners
Emerging musicians, independent musicians, and musicians with signed contracts all want a growing audience. More people listening to their music means more downloads and purchases. These factors lead to increased revenue.
Blogging is an excellent marketing tool. A simple share by one reader can make the content reach another ten people. A well-crafted blog can open many doors for a musician to gain a bigger following. Something that makes a blog more credible is linking it to other sites.
A musician who refers to popular music blogs has a greater chance of gaining popularity. As an example, an independent music blog, Ditto Music Blog, offers musicians advice and tips. The blog helps musicians build their careers and market and promote their music.
Have direct contact with fans
Engagement with fans is essential. Fans want to feel that a musician values them as individuals. Musicians are advised to keep in contact with their fans. Close relationships earn a musician loyalty.
The comments and feedback on a blog provide a musician with information about what fans want. Fans might have ideas and requests that are realistic and could earn the musician some more money. For example, a fan might mention a venue that a musician can play.
A blog is a useful forum to address fans. Unlike a lot of social media platforms, a blog doesn’t have character count restrictions. A blog gives a musician a chance to address readers on a deeper level.
There may come a time when a musician is no longer able to answer every fan’s comments or questions. Individual replies might not be possible, but messages addressing fans makes them feel included.
Allows for reviews
A blog can request reader feedback in terms of reviewing the music. This attracts reader attention and gives the musician valuable feedback. Readers like to feel that their opinions matter. The more transparent the musician, the more readers the blog will generate.
A larger readership will translate into more shares and more people becoming aware of the blog and, ultimately, the music.
The growth of a blog brings it to the attention of bigger music blogs. Music blogs like Pitchfork offer reviews of independent music. Most people trust what they read in a blog, so getting a bigger music blog to review the music is a big step.
Music blogs might offer to review the music or commit to promoting it. This can be the first step toward making a musician’s dream a reality.
Improve writing skills
Excellent writing skills are essential for anyone wanting to make a mark in the entertainment industry. Even those who write music need language skills to write good, quality lyrics.
Writing a blog improves language, grammar, and writing skills. “Many musicians who have made a habit of writing say it improves their writing skills. Putting these improved writing skills to use in their music has helped them to come up with better lyrics than ever before,” says Helen Swift, an editor at cheap writing service .
In addition to better lyrics, musicians need good communication skills. When music careers are in their infancy, musicians need to do their own marketing.
New artists need to write and perform music, promote themselves, and pursue that coveted record deal. When writing emails and letters to other professionals and record labels, strong communication skills stand the musician in good stead.
Tell readers about yourself
Artist biographies are an essential part of any entertainer’s blog. Telling the story of their early lives and history helps the musician to self-market. Publishing a short history of themselves allows musicians to connect with fans as well. Fans will identify more easily with the musician if they know the back story.
As a musician gains popularity, the artist biography becomes even more important. Journalists and other bloggers might want more information to use in posts or articles. Having the requisite facts on display makes the musician more accessible to the public.
Before writing their biography, musicians are advised to look at other bios they can find online. Doing this type of research gives the musician a better insight into what information to supply and how best to deliver it.
Generate an email contact list
Blogging involves getting reader information as well as conveying what is in the post. Readers can be prompted to leave their email addresses to get regular newsletters or updates. Having this type of information at hand allows the musician to share more information about successes and upcoming events.
Gathering email contacts can give the artist the capacity to communicate with fans. A blogger shouldn’t prompt readers to sign up for a newsletter as soon as they access the site. The reader might want to read some posts before committing to a regular newsletter. Offer another opportunity at the end of each post for readers to subscribe. This ‘catch-all’ dual approach can increase the number of subscribers.
Create a written journey
Musicians can use a blog to document the journey they embark on when starting a music career. The path to success is often littered with many lessons along the way. Sharing these in a blog creates a timeline the musician can look back on, and the story may serve as an inspiration for aspiring musicians.
Having a journalized blog allows the musician to review the status of their career. It can be used as a learning tool for a musician to see what works, what doesn’t, and what needs to be done in future. This allows for continuous self-development.
In addition to reflection on past events, a musician can blog about a huge variety of topics; anything from a favorite memory or a favorite meal. Fans want to read about something seen from the musician’s perspective.
Starting a blog might seem intimidating to a musician as it involves a certain amount of technical skill and can take up a substantial amount of time. However, the benefits by far outweigh the effort. Many successful artists use a blog to augment their careers and music sales. Blogging is an activity reserved not only for the already-famous, and may well be the tool to create fame and fortune.